The Benefits of Online Publishing (continues...)

The third benefit is your flexibility in marketing tactics. There was no flexibility at all in the old way of publishing and marketing your books, since the tyranny of the bookstores had final say of what gets put on their shelves. When you decide to sell your work as an E-book, then you can get your work displayed prominently in many stores for free, and best of all, you control the point-of-sale at your own store! Therefore, in designing your website, you have complete control over the marketing of your product, and you are free to make it appeal to the exact audience that it is designed for, not just those that frequent the local Border’s bookstore.

Finally, Online Web Publishing offers one excellent advantage that the traditional publishing method could never hope to compete with. The all-important subscriber list. People who pay for your book in any bricks-and-mortar bookshop do so anonymously… Even if they pay with a credit card, you never find out who bought your book, and therefore you don’t know who your best audience is to sell your next book. With online publishing, however, you’ll not only find out who they are, but you’ll receive their EMAIL ADDRESS with their order, so when it’s time to market your next ebook, you’ve already got a way into the inbox of all the people who like your work enough to pay for it! In the history of marketing tactics, which covers many thousands of years of human history, there has never been such a powerful sales tool before or since.